————————————————————Mining eMail GoldBy Jeffrey Jordan, Copyright 2002————————————————————Ther’s gold in them thar hills.
Mining eMail Gold
————————————————————Mining eMail GoldBy Jeffrey Jordan, Copyright 2002————————————————————Ther’s gold in them thar hills. or more likely, in the good graces of your prospects and customers We are out of the dog days of summer and the holiday season is quickly imminent Now is the point to make sure that you are maximizing the effect of your sales/marketing process, specifically your communications with your opt-in email base of prospects and customersYour opt-in email can be a stockpile of things including your newsletter, direction acknowledgements, customer service follow-ups and so on.If we means our customer’s right, using one of our most fastness implements our opt-in email communications, we can significantly edit our salesThe October 2002 Consumer Email Study by DoubleClick revealed some customer preferences that can help you refine your impact First, acceptance your prospect/customer to flexible the email can be no trivial task. No debate what you speak in your email, if they never willing it, it’s a absent causeIn the study, 60% of the respondents verbal that the most esteemed factor in hole their email was who the email was from, while 35% vocal the matter string was most eminent So nurture your opt-in base like gold and you keep addressed 60%. Remember, every bulletin that you send to your list commit be evaluated by your customers and THEY leave make the scorn if your email will be excellent of a look in the future. If you posses blown their trust in the elapsed they may never sensitive what you send them or may permanently route you to the trash folderStill the argument column is most celebrated to a significant quota of email users Some interesting gender based impression came out of the studyCompelling Information/News69% Male 46% FemaleDiscount offer50% Male 64% FemaleNew Product Announcement37% Male 39% FemaleFree Shipping28% Male 43% FemaleIf you are selling primarily to one gender you can make a significant difference in bright rates by using a theme sequence theme which consign achieve a larger feeling from that crew such as discounts for peeress and compelling announcement for males. Perhaps you compound a refund with compelling news in the idea line. When you think about it, acceptance a 64-69% bright ratio is pretty significant considering the busy universe in which we live Once someone has opened your email, the most revered motivational factor for an immediate online purchase (cited by 70%) is the discount, followed by merchant recognition (60%) It is besides interesting to note that 78% of the permission-based email subscribers hold purchased through an e-mail link. As you can see these are some significant numbers!What can do to correct our results?Long-term, Continually Build Trust 1) Strive to provide data and offers that are useful to your subscribers, So that they WANT to alert messages from you 2) Do not abuse your list, too many messages sent to your e- mail base no question how useful entrust overload those subscribers 3) Try to step into the shoes of you audience and surmise how they consign proceed to your dispatch Short-term, review and analyze your e-mail communications tactics 1) Review and appraisal the subject string of your emails (offers, newsletters, acknowledgements, etc) to make sure that it is appropriate, compelling and targeted for your audience 2) Look for appropriate cross-sell, up-sell opportunities within e-mail communications that would be thieve Suggest a complementary product with a decrease in your rule acknowledgement e-mail When done with tack, can be remarkably compelling and gives your customer a special deal 3) Provide a release “something” as a thank you It should be complementary to your customer base so that they find it of value. Periodic useful freebies can do wonders for your receptive percentage There where a number of supplementary interesting news in the survey You can gain the complete scan at:http://www.doubleclickcom/us/knowledge/documents/research/dc_consumer_email_0210pdfStart today mining gold and building the trust of your first and most significant fountain of sales, your permission based email communications============================================================Jeffrey Jordan, President of Net Marketing ResultsHe has 20 years experience enhancing profits of Fortune 500 mid and paltry businesses. Subscribe unshackle to Net Marketing Results Newsletter at http://netmarketingresultscom/signup2.htm Contact Jeff at mailto:jdj@netmarketingresultscom http://wwwnetmarketingresults.com http://wwwinstantprofitpowercom ============================================================